In today’s Business Tips newsletter from 1Call.biz, – The First Class Option
If you look around at other Companies, you’ll start to see that some of them offer a “First Class” option, i.e. a premium version of their product or service. Why? Because there are always people who are willing to pay more to get a faster, better, more luxurious service. A good example of this is the airline business. There are always people that will pay extra to avoid the queues, sit in a wider seat with more leg-room, and leave the plane more quickly at the destination.
If you go to a top amusement park like Alton Towers, you’ll have the chance to buy a premium pass. This costs considerably more than the standard pass, but allows you to access the rides without queuing.
We live in a world where people are impatient; they want things now! If you go to Amazon and buy a book, you have two choices: either pay the standard price and get the standard delivery, or pay a premium price to receive the book tomorrow.
If you go to a football match, the theatre or a rock concert, there are seats that cost more, sometimes MUCH more, than a “standard” seat.
WHAT IF I DON’T OFFER A FIRST CLASS OPTION?
If you don’t offer a First Class option, it’s a safe bet that, eventually, one of your competitors will! In other words, you run the risk of losing your best and most profitable customers.
FIRST CLASS CUSTOMERS ARE USUALLY BETTER CUSTOMERS
What you may also find is that your First Class customers are your best customers. Customers that shop on price are typically just as demanding, if not more so, because their focus is very much on value for money. Put another way, they will make sure they extract every ounce of service from you, taking up your time and attention that could be better invested elsewhere.
SO WHAT CAN I DO NOW?
1. Look at your product or service offering, and ask yourself some questions:
* How can I offer a first class option?
* How can I allow people to receive my product or service quicker, at an extra cost?
* How can I offer a premium version of my product?
2. Answer the questions above, and set yourself a target of creating a minimum of one new premium offering per month.
3. Right now (yes, NOW!) take the first step towards creating your next premium offering.
4. Let us know how it goes, by e-mailing your stories to success@1call.biz.
TODAY’S RECOMMENDED BOOK:
Wow! That’s What I Call Service – Don Hales and Derek Williams
Someone makes a connection with you in such a way that you want to buy from that person or that organisation over and over again. And it’s not necessarily because they provide a superior product. They give something of themselves that makes you say, “WOW! That’s what I call service!”
It might be the organisation as a whole; it might be just one checkout operator in an otherwise bland supermarket. But, once you’ve fallen in love, you’ll probably stick with that supplier through thick and thin. You’ll forgive them their failings and their shortcomings, just as you’d forgive a close relative.
Have a good week in business.
All the best,
Patrick Moore and Mark Shaw
1Call.biz - taking you from a good idea to an established business
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10 Classic mistakes that Sink Businesess.
patrick/mark, this seems like the beginning of a great blog! keep it up! good post on providing wow! experiences – an idea very close to my heart.
you might like to check out some WOWnSHIT stories on my blog.
good luck!
Offering a premium option pays off. I was thefirst editor/ publisher of Business Opportunities Digest. I found out long ago that by offeringa premium (expedited delivery) subscription on my newsletter that it spurred sales of my most loyal customers.